Frank The Black Sheep: Born To Be Cheap!
Posted By: Behrad 
Saturday 15 November 2008 
11 Comments
During the last couple of days I saw this mysterious “black sheep”, as shown as below, everywhere! The mysterious sheep was shown in several newspapers, banners, billboards etc all over Holland. Back then I didn’t knew what it was just till tonight.. Tonight I saw a commercial of the Black sheep and it became all clearly!
The black sheep, better known as Frank, is the main figure of the Tele2 newest campaign which is a very funny commercial. Watch it yourself! 
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They have some fun ideas
!
A well thought out ad. I love the ‘born to be cheap’ slogan.
Here locally we have a very unhealthy situation in the telecoms industry. We basically have a single state controlled company who call all the shots. These local guys should have the slogan ‘born to be useless’.
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Yep – really funny one !!
Didn’t hear of it yet…. – but now I am warned.
Wiki thing I learned in a Dutch open air museum;
years and years (couple of hundreds) ago; ALL the cheep where black…. and sometimes one or two would turn out “white”…. Because they could use the white wool better, they started to breed with the white ones…. and now-a-days the black sheep are the unique ones…
that’s one cool balck sheep you got there!
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Thnx Lexan! I’m going to check it out now.
Yeah.. The idea is very cool and for the first couple of days they kept everyone in tensions Nicole!
Damn.. Without competition I guess this means that you pay a lot of money for it Lyndi!?
I didn’t knew it either Sjeltur! So be warned of Frank!
Really?? Damn.. Again something which I didn’t knew!
Yeah.. He’s very funny Shaxx!
I never heard of it either but thanks for the warning.
Haha, all the black sheeps working together. I guess they may be running out of talent.
Sure No problem vev from teak furniture!
So don’t be scarred if you see one of them!
LOL!
No they aren’t running out of talent, they’re born to be cheap Mac @ Motorcycle Fairings! 
It’s a nice marketing step for the Tele2 i think! Every one was once intrigued and then it came funny so everyone likes it, commercial, and as a result has a positive attitude towards the Tele2! great!
Yeah, the marketing department of Tele2 have done a very nice job indeed Lauren – Name..
Just yesterday, I saw a new commercial with Frank… Will post it asap!